Stryker Hot Sauce
Label and Logo design
Stryker Hot Sauce is an American made and Veteran owned brand that was created by Vincent Javornic. Vincent wanted to bring his amazing flavored hot sauce and introduce it to the world for others to enjoy, and although Ai was in the ballpark Vincent wanted a more "hand made" logo and label.
Using both the previous Ai label and Vincent's background as a military mechanic sketches were made to reference both.
Initial sketch of the deer skull from original Label.
Back of Stryker with fishing poles to reference Vincents experience with hunting and fishing.
Circle back to the campfire scene with hunting and military references.
Utilizing the front and back of a Stryker in place of the front and back of the bottle.
After some sketches and discussions we went back to the original design of a creepy and eerie vibe with "easter eggs" to show hints of Vincents hunting and fishing experiences.
Once the initial background and Deer skull design were made the font was selected to match their military background.
Stickers were then made for advertisement to hand out to help with boosting sales and the recognition of the brand.
