Stryker Hot Sauce is an American made and Veteran owned brand that was created by Vincent Javornic. Vincent wanted to bring his amazing flavored hot sauce and introduce it to the world for others to enjoy, and although Ai was in the ballpark Vincent wanted a more "hand made" logo and label.
UIsing both the previous Ai label and Vincent's background as a military mechanic
sketches were made to reference both.
Initial sketch of the deer skull from the original Label, Front and back of a Stryker with fishing poles to reference Vincent's experience with hunting and fishing.
Circle back to the campfire scene with hunting and military references,
Utilizing the front and back of a Stryker in place of the front and back of the bottle.
After some sketches and discussions we went back to the original design of a creepy and eerie vibe with "easter eggs" to show hints of Vincents hunting and fishing experiences.
Once the initial background and Deer skull design were made, the font was selected to
match their military background.
Stickers were then made for advertising to hand out to help boost sales and
the recognition of the brand.
From there, we went to make the collateral for the hot sauce for merchandising and events. Shirts, banners, and tablecloths; the pattern for the tablecloth is the same as the background for this webpage.
